The Eleven Blog2020-09-18T12:37:03+11:00

Are Men’s Events a Thing?

As an event planner living in a small-ish Canadian city, I was curious if bigger centers have events for men only. It’s quite common to see events exclusively for women… you know “babes supporting babes” (I am a staunch women’s supporter and feminist, but when

What is Experience Creation?

In a recent survey, 80% of event planners reported that they are required to provide more “experience creation” for their event clients than just 2 years ago. Simply getting the logistics down right, just doesn’t cut it now in the events industry. This is where

Influences on the Events Industry

Last week I attended the GoWest 2018 Conference in Edmonton, Alberta. It was an amazing experience, and well-attended by 350 industry professionals from across Canada. A constant flow of speakers was featured over the two days including David Merrell of AOO Events in Los Angeles,


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