In a recent survey, 80% of event planners reported that they are required to provide more “experience creation” for their event clients than just 2 years ago. Simply getting the logistics down right, just doesn’t cut it now in the events industry. This is where

Planning an event takes a lot of time and a myriad of talents. It’s not for the faint of heart! Perhaps you have attended an event recently and have left feeling like it was not only a waste of money, but also a waste of

  Fundraising events can be costly and will add significant work and stress to staff. There is usually no guarantee of increasing profit from year to year, as donor loyalties change, the economy tanks, or your event is planned on the same busy weekend as

Businesses are competing for their market share now more than ever. The internet is continuously bombarding us with thousands of bits of information, with new virtual and turn-key businesses popping up daily. Humans now have the dubious distinction of having an attention span lower than

Last week I attended the GoWest 2018 Conference in Edmonton, Alberta. It was an amazing experience, and well-attended by 350 industry professionals from across Canada. A constant flow of speakers was featured over the two days including David Merrell of AOO Events in Los Angeles,

Events today are no longer just physical gatherings of people at a physical location.  With society's fixation on technology and social media, these ‘physical’ events are also simultaneously happening online whether the event planner wants them to or not.  Having your event go viral is