Planning an event takes a lot of time and a myriad of talents. It’s not for the faint of heart! Perhaps you have attended an event recently and have left feeling like it was not only a waste of money, but also a waste of your time. What was missing? What would give the experience more value? Was the event engaging? Did you learn anything? Would you attend the same event next year?

There are many ways to make events more successful. One of them is hiring an event professional to plan it. An event pro will know how to raise the bar and make your next event stand out from the rest by using:

• Experiences and Interaction – An event pro will ensure your attendees experience an unforgettable journey of little “wow” moments. From performers that entertain, to interactive food stations, to a speaker that awakens emotion and delivers light-bulb moments; an event pro will take the steps to learn about your target audience and create the energy and feel you are striving for.
• Reinvention and Innovation – Because of their extensive experience, an event pro may suggest a simple change that could make a huge impact during your next event. Don’t be cornered into doing the same thing year after year. Reinvent your event! Change the theme, the venue, or even the seating configuration. Inject something new, like innovative technology or use an event app that engages attendees before, during, and after the event. An event pro is always searching for new and unique things to step outside of the box, while not upping the spend in a big way.
• Professional Development and Learning – Networking will always be incredibly important at events, whether they are client focused or B2B focused. An event pro won’t stop there though. They will also help you to provide increased value and engagement through learning, professional and personal development, and growth opportunities. Specialized presenters and discussions, team-building experiences, and occasions to help the community, are great ways to make a lasting impact on those who attend.
• Branding – How amazingly important has branding become? Everyone has a brand now whether they are in business or not! An event pro knows how essential this is. What is your event about? What is the message? Who is your target? What are the goals? Branding your event and properly marketing it are crucial to its success. An event pro will begin by thinking of what impression you want to make with the attendees and how you want them to react. Every step of the way, the event brand should be considered, and each element or detail should reflect it.

If you have an upcoming event that you would like to kick up a notch, give us a call! We would love to chat about it! Eleven Events thrives on creating incredible event experiences for our clients!