A Little FOGO Never Hurt Anyone

A Little FOGO Never Hurt Anyone

First, there was FOMO. Which then led to JOMO. And now thanks to a global pandemic, FOGO, or the Fear of Going Out, has taken on a whole new meaning. At the beginning of isolation, I felt an incredible reprieve from my hectic...
Taking your Event Down the Unknown Virtual Path

Taking your Event Down the Unknown Virtual Path

While no one envisioned this uncharted time to last as long as it has, many areas are slowly and carefully coming out of isolation and wanting to get back to the business of tangibly connecting again. But how? Less than 25% of events moved to a virtual platform in...
Top 5 Summer Outdoor Party Tips

Top 5 Summer Outdoor Party Tips

Now that most provinces are loosening up on some restrictions, people are anxious to do something other than grocery shop and bike ride. Here are our top 5 summer outdoor party strategies for gathering in a small group and having a bit of “safe pandemic” fun! Tip # 1...

Coping with Covid-19 as an Event Planner

Like so many event professionals , in a matter of seconds we “lost” all of our clients due to the Covid-19 pandemic. We’re speaking figuratively here…. they’re still our clients, but everything we were working on came to a screeching halt....
Are Men’s Events a Thing?

Are Men’s Events a Thing?

As an event planner living in a small-ish Canadian city, I was curious if bigger centers have events for men only. It’s quite common to see events exclusively for women… you know “babes supporting babes” (I am a staunch women’s supporter and feminist, but when will...
What is Experience Creation?

What is Experience Creation?

In a recent survey, 80% of event planners reported that they are required to provide more “experience creation” for their event clients than just 2 years ago. Simply getting the logistics down right, just doesn’t cut it now in the events industry. This is where...
How Event Professionals Help Make Your Events Impactful

How Event Professionals Help Make Your Events Impactful

Planning an event takes a lot of time and a myriad of talents. It’s not for the faint of heart! Perhaps you have attended an event recently and have left feeling like it was not only a waste of money, but also a waste of your time. What was missing? What would give...
Plan Your Client Event with Your A Game

Plan Your Client Event with Your A Game

Businesses are competing for their market share now more than ever. The internet is continuously bombarding us with thousands of bits of information, with new virtual and turn-key businesses popping up daily. Humans now have the dubious distinction of having an...
Influences on the Events Industry

Influences on the Events Industry

Last week I attended the GoWest 2018 Conference in Edmonton, Alberta. It was an amazing experience, and well-attended by 350 industry professionals from across Canada. A constant flow of speakers was featured over the two days including David Merrell of AOO Events in...

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